Merrill Edge: A Comprehensive Overview

Merrill Edge is the online investment platform affiliated with Bank of America. It is one of the leading players in the area of online brokerage and wealth management, and online brokerage through Merrill Lynch Wealth Management and Merrill Edge. Merrill Edge offers a desktop-centric proprietary investment research tool that features a flexible dashboard so you can include the information you need to stay on top of your investment. It is part of Bank of America's investment and trading portfolio which also includes Schwab Intelligent Portfolios, Merrill Edge Guided Investing, Ally Invest Managed Portfolios, Invest for Amex by Vanguard, Fidelity Go, and SigFig.

Merrill Lynch is an Investing service operating under Bank of America's ownership. It offers three investment services: Merrill Edge® Self-Directed Investing, Merrill Edge Advisory Center, and Merrill Edge Guided Investing. Merrill Edge Self-Directed Investing provides access to research, tools, and investment solutions to help Invest make decisions and manage their portfolios. It also features a suite of trading tools and market insights. Merrill Edge Advisory Center is a fee-based service that provides Invest with personalized advice and support from a team of experienced advisors. And Merrill Edge Guided Investing is a low-cost, automated Investing service that helps Invest take the guesswork out of Investing.

The key players studied in the report include TD Ameritrade, Fidelity, E-Trade, MarketAxess, Others, Merrill Edge, Ally Financial, Interactive Brokers, and Schwab. According to the report, Merrill Edge is doing better than the banks are doing on average, but Bank of America has its own brokerage segment, Merrill Lynch, where Merrill Edge assets are up 32%. The report also states that Merrill Edge has a long-term strategy of providing the best service to its customers, and it has an extensive network of advisors and branches across the United States.

Merrill Edge also has a strong focus on technology. It offers a mobile app that allows users to access their accounts and make investment anytime, anywhere. The app also features an intuitive user interface that makes it easy to manage investment and stay on top of the market. Additionally, Merrill Edge offers a variety of tools and resources to help Invest make informed decisions, such as an interactive financial calculator, online videos, and educational articles.

What's more, because it is a subsidiary of Bank of America, Merrill Edge Invest can open and integrate Bank of America checking and savings accounts into their Merrill Edge portfolio. This allows Invest to easily move funds between their accounts, which can be helpful for managing cash flow and Investing. Additionally, Merrill Edge has a referral program that allows customers to earn rewards when they refer a friend to the platform.

Merrill Edge has recently appointed a new CEO, Douglas A. Lebda. He replaces Judy Edge, who was the former managing director and group leader of Merrill Lynch's global Retailing investment Banking Group. Lebda will be responsible for driving the growth and success of Merrill Edge, as well as overseeing the operations of the company's other businesses. He brings a wealth of experience in the financial services industry, having previously held executive positions at TD Ameritrade and TaxACT.

In conclusion, Merrill Edge is a comprehensive online investment platform that is part of Bank of America's investment and trading portfolio. It offers a range of services and features, including a desktop-centric proprietary investment research tool, a mobile app, a referral program, and integration with Bank of America checking and savings accounts. Merrill Edge is also backed by a team of experienced advisors and has a strong focus on technology.