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Diversify Your Portfolio: The Benefits of an Assortment Strategy

 
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Learn about the advantages of diversifying your investments with an assortment strategy.

description: a graph showing the performance of a diversified portfolio over time.

Portfolio management involves selecting and overseeing a group of investments that meet a client's long-term financial objectives and risk tolerance. One important aspect of portfolio management is diversification. Diversification is the practice of investing in a variety of different assets to reduce risk. By spreading your investments across different asset classes, you can reduce the impact of any one investment's performance on your overall portfolio.

An assortment strategy is a retail industry sales tool that optimizes the variety of goods offered for sale to consumers. An assortment strategy involves offering a range of products that appeal to different customer segments, price points, and usage occasions. This strategy helps retailers increase sales and profits by appealing to a broader customer base and reducing the impact of any one product's performance on their overall business.

The principles of an assortment strategy can also be applied to portfolio management. By investing in a variety of different asset classes, such as stocks, bonds, real estate, and commodities, you can reduce your risk and increase your returns over the long term. A well-diversified portfolio can also help you weather market volatility and economic uncertainty.

One way to diversify your portfolio is through asset allocation. Asset allocation is the process of dividing your investments across different asset classes based on your investment goals, time horizon, and risk tolerance. The most common asset classes are stocks, bonds, and cash. Stocks are generally considered risk but offer higher potential returns over the long term. Bonds are less risk but offer lower potential returns. Cash is the safest but offers the lowest returns.

Another way to diversify your portfolio is through geographic diversification. By investing in a range of companies and assets across different regions, you can reduce your exposure to any one country or market. This can help reduce your risk and increase your returns over the long term.

In addition to diversification, it's also important to periodically review and rebalance your portfolio. Rebalancing involves adjusting your portfolio back to its original asset allocation mix. This helps ensure that your portfolio remains aligned with your investment goals and risk tolerance.

When building a diversified portfolio, it's important to consider your investment goals and risk tolerance. If you're a conservative investor, you may want to allocate a larger portion of your portfolio to bonds and cash. If you're a more aggressive investor, you may want to allocate a larger portion of your portfolio to stocks and other risk assets.

There are several ways to implement a diversified portfolio strategy. One approach is to invest in mutual funds or exchange-traded funds (ETFs) that provide exposure to a range of different asset classes. Another approach is to invest in individual stocks and bonds across different industries and sectors.

Some popular tickers for diversified funds include VTI, VOO, and VXUS. VTI is a total stock market ETF that provides exposure to U.S. stocks of all sizes and sectors. VOO is a large-cap U.S. stock ETF that tracks the S&P 500 index. VXUS is a global ex-U.S. ETF that provides exposure to international stocks.

In conclusion, diversification is an important strategy for reducing risk and increasing returns in your investment portfolio. By investing in a range of different asset classes and geographic regions, you can reduce your exposure to any one investment's performance and increase your chances of long-term success. An assortment strategy can help you achieve these goals by optimizing the variety of investments in your portfolio. Whether you choose to invest in mutual funds, ETFs, or individual stocks and bonds, the key is to align your portfolio with your investment goals and risk tolerance.

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