Wealthfront is one of the top independent robo-advisors on the market, providing automated wealth management for investors. The company has been around for over a decade and offers a range of services from opening traditional investment accounts with a broker like Charles Schwab and Fidelity, to robo-advisors like Wealthfront. It has been a leader in the automated investing space for many years and provides a lot for investors looking for someone to do the heavy lifting for them.
One of Wealthfront's key features is its low-cost, diversified index funds. Its portfolios include a mix of stocks, bonds, real estate, commodities, and other investment, making it a great choice for investors who want to diversify their portfolios. The company also offers a cash account, which is a great option for those who want to get started in the stock market with minimal amounts of money.
Wealthfront also follows the tenets of passive investing, which means they don't try to beat the market, but rather aim to keep costs low and track the market. This approach has been championed by Will Trout, Wealthfront's chief investment officer. The 90-year-old believes that middling or good enough performance won't cut it in the long run and that investors should focus on low costs and diversification for the best returns.