SoFi is a relative newcomer to the ranks of robo-advisors, but in many respects, it competes - and even beats - top players. The company's robo-advisor service, SoFi Active Investing, looks like an unbeatable deal, especially for those who are just starting out. There's no management fee, and investors can trade stocks, ETFs, and cryptocurrencies for free.
SoFi's platform is designed to be user-friendly, with a focus on simplicity and ease of use. The company's website and mobile app are both intuitive and easy to navigate, making it easy for investors to find the information they need.
SoFi Active Investing packs in essential perks such as no trading commissions, no account minimums, and a high-quality mobile app experience. This makes it a great option for beginner investors who are looking to get started with investing.
SoFi Active Investing is a low-cost broker that focuses on handling the basics well and should appeal to investors who are just starting out. While it may not offer the same level of customization and advanced features as some other robo-advisors, it provides a solid foundation for building a portfolio.
SoFi Invest offers $0 minimums and account management fees, plus more than 2,000 tradable ETFs. The platform is designed to be easy to use, with a simple and intuitive interface that allows investors to quickly find the information they need.
The best robo-advisors charge low portfolio management fees and offer a range of services, including tax optimization. SoFi Active Investing is no exception, offering a low-cost and easy-to-use platform that is ideal for beginner investors.
SoFi puts members first in its lending and investing platforms. The company offers a range of services, including student loan refinancing, personal loans, and home loans. SoFi's investing platform is designed to be easy to use and affordable, making it a great option for beginner investors.
The SoFi credit cards offer solid value for new and existing SoFi customers. The cards come with no annual fee and offer cashback rewards on everyday purchases. SoFi also offers a range of other benefits, including travel and dining rewards, as well as exclusive access to events and experiences.
Bottom line: SoFi is best for beginner investors in the US who are looking for an intuitive online trading experience and want to open an investment account with no minimum deposit. SoFi Active Investing is a low-cost broker that focuses on handling the basics well and should appeal to investors who are just starting out. With no trading commissions, no account minimums, and a high-quality mobile app experience, SoFi is a great option for those who are just starting to invest.