SoFi is a relative newcomer to the ranks of robo-advisors, but in many respects, it competes - and even beats - top players. The company's robo-advisor service, SoFi Active Investing, looks like an unbeatable deal, especially for those who are just starting out. There's no management fee, and investors can trade stocks, ETFs, and cryptocurrencies for free.
SoFi's platform is designed to be user-friendly, with a focus on simplicity and ease of use. The company's website and mobile app are both intuitive and easy to navigate, making it easy for investors to find the information they need.
SoFi Active Investing packs in essential perks such as no trading commissions, no account minimums, and a high-quality mobile app experience. This makes it a great option for beginner investors who are looking to get started with investing.